By Chelsey Souza, CFRE Philanthropic Development is all about building relationships. Meaningful relationships are built on a foundation of trust. When an organization truly embraces ethical fundraising, sound stewardship follows. Donors know that their charitable investment is being used as intended when ethical fundraising is practiced; in fact, they can rely on it. Reliability, honesty, and communication help facilitate a trusting relationship. And, a trusting relationship facilitates philanthropy.